The Book
Watch It Made in the USA book cover.
Have you ever wondered how toothpaste gets into the tube? How stripes get on a candy cane? More than just a travel guide, Watch It Made In the U.S.A. helps you experience firsthand the products, companies, technology, and workers that fuel our economy.

Featured Tours

Anheuser-Busch, Merrimack, NH

Anheuser-Busch's beer-brewing site in New Hampshire serves all of New England. Read about touring this brewery, located in the picturesque Merrimack Valley.

Eli's Cheesecake World

Since its debut in 1980, Eli's Cheesecake has become a sweet symbol of success in Chicago. This factory tour shows the company's dedication to making the best cheesecake.

Fenton Art Glass

Fenton Art Glass keeps alive the traditional arts of glassmaking. This tour shows how they craft their glass products, from the extreme heat and speed of the glassmaking shops to the studious calm of the decorating area.

Hallmark Visitors Center

Hallmark Visitors Center tells the story of the world's largest greeting-card company. Read about the attractions in this company museum, which houses a 40-foot timeline and a detailed exhibit on Hallmark's history.

Hammond's Candies Since 1920

Ever wonder how candy canes or other hard candies get their stripes? The factory tour of Hammond's Candies shows you how hard candy has been made by hand there since the 1920s.

Harley-Davidson Motor Company

Begun in 1903, The Harley-Davidson Motor Company now makes hundreds of motorcycles each day at several facilities. Read about factory tours at three Harley-Davidson sites: Powertrain Operations in Wauwatosa, WI; Vehicle Operations in York, PA; or Vehicle & Powertrain Operations in Kansas City, MO.

Herr's Snack Factory Tour

Every day Herr's makes thousands of chips, popcorn batches, cheese curls, and pretzels. Read about the specially designed visitors center and extensive guided tour.

Hyundai Motor Manufacturing Alabama

Hyundai's tour is not just for car buffs but for anybody who is interested in modern manufacturing methods. On this automotive factory tour, read how robots and people work together in futuristic harmony.


Few companies were as pivotal in the computer revolution as Intel Corporation. Intel's company museum contains interactive displays showing the history of silicon chips, how they are made, and how they work.


Jayco is the largest privately held RV manufacturer in the country. This factory tour shows you the construction of Travel Trailers and Fifth Wheels, both towable RVs.

John Deere Pavilion

The world's largest agricultural museum, the 14,000-square-foot John Deere Pavilion celebrates the history of John Deere. Your tour guide will happily customize your visit in any way you like.

Long Grove Confectionery Company

Long Grove has been combining art and chocolate in a big way since 1975. Tours of this chocolate factory start in the shadow of a nine-foot-high Statue of Liberty that weighs over a ton.

Louisville Slugger Museum

In 1996, Hillerich & Bradsby Co. opened the Louisville Slugger Museum, a tribute to baseball's greatest hits and hitters. Attractions of touring this baseball mecca include bats swung by Babe Ruth, Lou Gehrig, and Joe DiMaggio.

Maker's Mark Distillery

Just as Bill Samuels Sr. wanted to create his own bourbon by using gentle winter wheat instead of rye, he wanted to restore a historic distillery complex into the home of Maker's Mark. Tours of this distillery bring you from the peaceful patience of the still house to the quick pace of the bottling area.

Miller Brewing

From a humble origin, Miller Brewing Company has become the second-largest brewer in the US. Today, a replica of the Plank Road Brewery is just one of the historic highlights in Milwaukee's Miller Valley.

New Orleans Glassworks & PrintMaking

Located in a restored 19th-century brick building, the New Orleans School of GlassWorks & Printmaking Studio lets you watch artisans use their skills in glassblowing, printmaking, bookbinding, and related crafts.

>Rebecca-Ruth Candies

The history surrounding Rebecca-Ruth Candies is as rich as the chocolates it produces. The factory tour shows you the creation of the famous "Bourbon Ball."


Toyota Motor Manufacturing in Kentucky is Toyota's largest vehicle-manufacturing plant outside of Japan. Don't worry about getting tired on the tour: you'll ride comfortably in one of their trams.

Winnebago Industries

The largest manufacturer in its industry, Winnebago has been making motor homes since 1966. In Forest City, Iowa, Winnebago runs the largest RV-manufacturing plant in the world.